This will give you a flavour of the store of the future. If you believe the future is already here, but just not evenly distributed, take a walk around Burberry’s first social retail store, which recently opened in Shenzhen, southern China. “The inter-relationship between physical and digital retail will continue to grow, and COVID-19 is essentially accelerating the trend that was already out there,” explains Nick Cooper, group executive director, insights and analytics, at Landor & FITCH. As stores reopen there’s an opportunity to create new experiences using data, shopper profiles and artificial intelligence to elevate high street spaces to the next level. Luckily, some businesses are already half-way there in reimagining bricks and mortar, as lockdowns in many countries have forced brands to deploy a digital-first approach at speed.
When it comes to the store of the future, right now, touch-free innovative shopping experiences are where it’s at. Germaphobic, socially-distanced, coronavirus-conscious consumers have put the dampeners on touchy-feely retail.
Burberry’s first social retail store in Shenzhen, China, where customers have access to exclusive content and personalised experiences through a dedicated appįormer prime minister David Cameron famously said: “I was the future once.” Many retailers that deployed immersive in-store experiences, touchscreen displays, selfie-walls and virtual-reality headsets perhaps thought the same thing when the pandemic hit.
0 kommentar(er)
